Super Bowl City

Super Bowl City Aerial


Super Bowl City - Overview


Super Bowl City is the Host Committee’s free-to-the-public fan village to celebrate the milestone
 Super Bowl 50 and to highlight its unique place in the Bay Area. Centered in Justin Herman Plaza, Super Bowl City will feature interactive games and activities, cultural performances, entertainment, merchandise and a sampling of Bay Area food and beverage, as well as encouraging guests to visit the many restaurants, shops and activities in the area and throughout San Francisco. 

**Transportation Update**

Expect major congestion in areas around Super Bowl City and the fan village. Transportation by car is discouraged and any vehicles entering the secure Super Bowl City area will be subject to a search.

EMBARCADERO SOUTH IS CLOSED FROM JANUARY 23 – FEBRUARY 12. Set up begins on January 23rd and will close Embarcadero Southbound until February 12th. This is to allow time to place structures on Harry Bridges Plaza and the Embarcadero roadway. You will be able to walk through the area during set up without going through any security checkpoints. Security checkpoints open on January 30th. 

ENTRY POINTS FOR BART: Entry points will be open at Embarcadero Station outside the fenced area on Market Street except for the Spear Street Entrance.  If you’re heading to the Northern waterfront, use the exit by the Hyatt and walk down Drumm to Washington to the Embarcadero. If you’re heading to the Southern Waterfront, you will exit further up Market Street on the South Side and walk south to Mission Street to the Embarcadero. You can also view the Super Bowl Week Playbook for BART Customers

FERRY SERVICE: Ferry service will be enhanced per provider. Ferry service will also be provided to the AT&T Park landing for the Metallica concert at AT&T Park on February 6th. View information about the Golden Gate Ferry SB50 Ferry Operations


SFMTA: A full transit and re-route plan has been developed in partnership with the MTA and other transit agencies.


There are three main road closures in place for Super Bowl City:
1. Market Street east of Beale/ Davis to Steuart Street
2. Steuart Street from Market Street to Don Chee Way
3. Embarcadero south bound from Washington Street to Don Chee Way

In addition:
- Two lanes of Washington Street east bound between Drumm Street and Embarcadero will be closed.
- Steuart, Spear and Main Streets between Mission and Market Street will be made local access only. 
- There will be parking meters bagged in and around the area.

Click here to see the SFMTA Pedestrian/Bicycle Map. You can also view the SFMTA Getting Around During Super Bowl 50 Guide

PARKING: View information about Parking Near the Ferry Building.



Super Bowl City will be open for 9 days, including 5 business days as follows:

January 30, 2016 – February 7, 2016 

There will be a phased load in for the site starting Wednesday, January 23rd. Load out is anticipated to be complete by February 12th. View a full list of activities taking place at Super Bowl City. 

Hours of Operation

Saturday January 30 --11am – 10pm
Sunday January 31 --11am – 9pm
Monday February 1 --11am – 9pm
Tuesday February 2  -- 11am – 9pm
Wednesday February 3 -- 11am – 9pm
Thursday February 4 --11am – 9pm
Friday February 5 -- 11am – 10pm
Saturday February 6 -- 11am – 10pm
Sunday February 7 --11am – 3pm


The area will be fenced off and will have four security check points for entry: in front of the Ferry Building, at Washington and Embarcadero, at Don Chee Way and Embarcadero and at Market and Beale. There will be security 24/7 for Super Bowl City – you can always enter the area and walk through even if the vendors and attractions are not open. 

Public safety is our top priority. Security screening will be heightened for Super Bowl 50. To provide a safe and secure environment and to expedite entry into Super Bowl City, the Host Committee will be limiting the size of bags and have identified a list of items that will be prohibited in Super Bowl City.

Bags with a maximum size of 18” by 18” will be permitted in to the venue such as laptop bags and small backpacks.

The following list of prohibited items is a guide only and not intended to be all inclusive:
- Large bags over 18” by 18” in size
- Alcohol
- Bikes, pedicabs, roller skates, roller blades, skateboards, “Razor” style boards, Segway personal transports, hover boards, or any other self-propelled device
- Drones
- Coolers or containers
- Firearms, fireworks & explosives
- Sticks, rods, bars or poles of any kind
- Dangerous weapons including any type of edged weapon to include knives, impact weapons and electric pulse weapons
- Flags or banners with poles and non-approved commercial signage
- Sprays & pepper sprays
- Laser pointers
- Stunning devices
- Shopping carts
- Demonstration articles or items including tents
- Offensive weapons
- Folding chairs or lawn chairs
- Illegal drugs or substances
- Smoking cigarettes or e-cigarettes, chewing tobacco
- Radios, walkie talkies, jammers, scanners
- Portable speakers
- Wireless access points
- Hazardous and toxic materials
- Pets and animals will not be permitted through the site during Super Bowl City opening hours except for service and support animals, such as guide dogs, assisting those with disabilities
- Any item deemed inappropriate or hazardous by Super Bowl City security


Further Information

The Host Committee will continue to share updates and information through the following channels. 

- Website: 
- App: Road to 50 
- Twitter: @superbowl50 (hastags: #SB50, #SB50questions)
- Facebook: /superbowl50

You can also stay up-to-date on Super Bowl activities on the Port's social media channels:
- Twitter: @SFPort
- Facebook: /portofsanfrancisco


More info: 
- (in an emergency)