Northeast Waterfront

EmbarcaderoThe Northeast Waterfront extends from Pier 35 to Pier 7 along the Embarcadero, which is roughly between Kearny Street and Jackson Street (subarea map PDF).

The Northeast Waterfront is part of a former maritime and industrial district which has successfully evolved into a vibrant urban neighborhood. A few of the adjacent Port piers continue to support cargo shipping support operations. However as cargo activities continue to consolidate in the Southern Waterfront, the Waterfront Plan encourages reuse of these piers.


Any new, mixed-use pier development will include commercial recreation activities along with excursion boats, cruise ships, or other maritime uses and public access activities which appeal to the local and regional population. New development on adjacent inland sites will complement the area's evolving mixed-use residential and commercial neighborhood. In addition, the Waterfront Plan designates a site in the center of the Northeast Waterfront, at the foot of Pier 27, for a major public open space, the Northeast Wharf Plaza.

Northeast Waterfront Area Objectives:

  • Protect historic resources as the area evolves.
  • Continue cargo support activities for as long as feasible.
  • New activities to draw San Franciscans to the water's edge.
  • Highlight gateways to Fisherman's Wharf, North Beach and Chinatown.

Purchase a 150th Anniversary Pier 27 Legacy Brick